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Magic Rust

Work period2024–PRESENT

Brand, web &
in-game design.

Brand, web and in-game design for a network of Rust servers.

BrandWebIn-game UIKey artUI kit

Overview

Magic Rust is a network of Rust servers built around a simple idea: custom systems should feel like a natural extension of the game. Seasonal events, competitions, and projects such as OneLife give different players new ways to play. The team makes room for experiments, even when an idea has no obvious commercial payoff.

My Role

I’m the Lead Designer at MAGIC RUST, working across brand design, websites, in-game interfaces, and visual campaigns. I create the design work and collaborate with marketing, game designers, and developers to connect these different parts of the project.

Magic Rust / A world in play
Vanilla 2X Duo key art: two Rust characters riding surfboards beside a giant shark, with a large white title and magenta Duo tag.
Vanilla 2X DuoKey art / Server announcement
01 / Selected visuals
Key art.
Events.
Community.
Work period2024–PRESENT
Shown hereKey art & event graphics
Inside the project

Project
chapters

01 / Visuals for the game

Key art

Characters, events and new worlds.
Built to stand out at a glance.

I handled the full visual creation of the key art and event graphics shown here.

Tools

Blender · Figma · Photoshop · Magnific

A campaign in chapters

Bunker Event

Warm-up key art, prize announcements
and the trailer thumbnail.

Rust characters and a helicopter at sunset, seen through a binocular-shaped frame.
Through the binocularsBunker Event / Key art
A Rust character with a glowing torch leaning over an open circular hatch, viewed from below.
Looking into the hatchBunker Event / Key art
Russian Bunker trailer thumbnail with a gas-mask character, industrial control panel and magenta prize banner.
Bunker trailerYouTube thumbnail / 16:9
Large Russian absolute-record title over a dark red Bunker scene.
Absolute recordBunker Event / Campaign post
Russian 16,000-ruble prize title over a Bunker scene with green lighting.
Prize announcementBunker Event / Campaign post
More from the Bunker series2 artworks
Bunker clan prize campaign poster with large typography and Rust characters.
Clan prize announcementBunker Event / Campaign post
Three Rust characters on a violet gradient background, with a masked character in white at the center.
Three charactersBunker Event / Key art
New ways to play

Server announcements

Vanilla+ and Vanilla 2X Long.

Vanilla+ server announcement with a rabbit-eared Rust character riding an inflatable animal beside other costumed characters.
Vanilla+Server announcement
Vanilla 2X Long poster with a white armored Rust character, a battlefield and vivid violet smoke.
Vanilla 2X LongServer announcement
Halloween Event poster with an armored Rust character carrying sweets in front of a giant orange pumpkin.
Halloween EventSeasonal key art
Easter Race poster with biscuit lettering and a Rust character reaching toward a golden trophy inside a warmly lit cave.
Easter RaceEvent announcement
Casual game mode poster with two Rust characters and a tiger against a dark green jungle scene.
CasualNew game mode
Far East server poster with Rust characters riding a bear in a blue snowy mountain landscape.
Far EastServer launch
More key art3 artworks
Ruster Day poster with a Rust character in a party hat riding a bear with balloons and confetti.
Ruster DayEvent announcement
New Year’s Event poster with Santa and reindeer themed Rust characters, snowy trees and a warm fireplace.
New Year’s EventSeasonal key art
Bunker Event announcement with a Rust character opening a shop display filled with green banknotes.
Bunker EventEvent announcement
A scheming blue Rust Scientist rubbing his hands.
Friendly in his cap, staring upward in stunned disbelief.
A left-facing Rust Plague Doctor giving a suspicious side-eye.
02 / The community in focus

Event graphics

The same world.
A different kind of information.

Clan tournament results graphic with five ranked entries over a purple and coral background beside an armored Rust character.
Clan tournamentResults graphic
Bunker Event results graphic with five ranked entries and a yellow armored Rust character against a dark industrial background.
Bunker EventResults graphic
More event graphics5 artworks
Clan tournament results graphic on a purple and coral background, with ranked players and a dark armored Rust character.
Clan tournamentResults graphic
Clan tournament results graphic with five ranked entries beside a Rust character wearing a black jacket and beanie.
Clan tournamentResults graphic
Bunker Event results graphic with ranked entries six through ten beside a Rust character in yellow armor.
Bunker EventResults graphic
Bunker Event results graphic with ranked entries eleven through fifteen beside a Rust character in camouflage.
Bunker EventResults graphic
Bunker Event raffle results showing four winner entries on a black and yellow industrial background.
Bunker Event raffleResults graphic
Posts / Player communication

Community graphics

Challenges and feature announcements
for the server community.

Violet community challenge poster with silver star coins and a row of colorful illustrated game cards.
Guess the YouTuberCommunity post
Capture stations beta announcement with three armored Rust characters, a red station and a green prize banner.
Capture stationsFeature announcement / Beta
More community graphics1 artwork
Magic Rust office community post with a Rust character at a computer in a warmly lit room.
Where is the office?Community post
Event / In development

Halloween Event

Preparing for release

Overview

This Halloween event brings together daily tasks, rewards, custom mechanics, and arenas, with the aim of attracting players’ attention. The event is being prepared for production release, so detailed visuals remain private for now.

My Role

I created the event’s visual concept, 3D artwork, promotional graphics, website design, in-game UI, and product cards. The game designer selected Demon and Ghost; I developed their visual presentation.

Strongly blurred pre-release preview: In-game interface

In-game interface

Pre-release project. Visuals are currently private.

Strongly blurred pre-release preview: Event website

Event website

Pre-release project. Visuals are currently private.

Strongly blurred pre-release preview: Demon product card

Demon product card

Pre-release project. Visuals are currently private.

Strongly blurred pre-release preview: Ghost product card

Ghost product card

Pre-release project. Visuals are currently private.

Brand / One shape, different moods

Avatar variations

Variations for categories, events
and promotions.

White Magic Rust star with an elongated left point on a purple gradient.
GradientAvatar variation
Magic Rust star presented as a blue technical drawing with angle and size annotations.
BlueprintAvatar variation
Luminous white Magic Rust star surrounded by cyan and violet glow.
GlowAvatar variation
White Magic Rust star with small melting details on an icy blue gradient.
IceAvatar variation
Cream Magic Rust star with layered purple and peach outlines on a pink and violet gradient.
OutlineAvatar variation

Original: 1024 × 1024

White Magic Rust star on a green background with black brush marks and halftone dots.
HalftoneAvatar variation
More avatar variations3 artworks
White rounded-square Magic Rust star icon beside the word Works on a charcoal background.
WorksAdditional avatar variation
Orange Magic Rust star on a dark teal and violet gradient.
OrangeAdditional avatar variation

Original: 512 × 512

Dark Magic Rust star against a violet glow on a black background.
DarkAdditional avatar variation
03—06 / The wider project

Brand, web
& interfaces.

My work extends across the website and in-game interfaces, with a brandbook and UI kit developed for internal use.

03

Website design

Design scope
04

In-game interfaces

Design scope
05

Internal brand guidelines

Internal project work
06

Internal component system

Internal project work
Typeface controls
Small type / live preview

PROJECT 01 / DESIGN IN PLAY